← Back to Template Library
Business DiscoverycustomersegmentpersonaICP

Customer Segment Discovery

Understand who your customers are, what drives them, and how they make decisions.

8 questions~20 min to complete

Use this template

Create a draft interview from this template, then customize it before publishing.


Questions

1.

Describe your role and the kind of decisions you make day-to-day.

Help us understand your job — what are you accountable for and what does success look like?

Long textRequired
2.

What are your top three priorities this year?

Describe each priority in a sentence or two — what it is and why it matters this year.

Long textRequired
3.

What tools or services are you spending the most time or money on in this area?

Name the products, platforms, or services you rely on most heavily.

Long textRequired
4.

What does a bad day look like in your role?

Describe the situations, blockers, or frustrations that derail you.

Long textRequired
5.

Where do you go when you need to find information or solve a new problem?

Think about sources — communities, newsletters, peers, search, vendors, or conferences.

Long textRequired
6.

Who do you trust most when evaluating new tools or approaches?

Peers, analysts, vendors, review sites, or something else?

Long textRequired
7.

What would make you switch from something you already use?

Think about the conditions — a price change, a better alternative, a change in your needs, or a bad experience.

Long textRequired
8.

What has surprised you most recently in your work — something you did not expect?

An unexpected result, a shift in priorities, a new challenge, or something you learned.

Long textOptional

What you'll get

After each completed session, Mayetik generates a structured AI summary. Here's an example of the output format — the actual content reflects each respondent's answers.

Sample AI summary

Key themes from this session

The respondent's answers highlighted three recurring themes — each supported by specific examples drawn from their experience. The summary captures what was said, not what was expected.

Standout insights

Two responses stood out as unusually detailed and pointed to an area worth following up on. The full text of each answer is preserved below the summary.

Suggested next steps

Based on the patterns in this session, the AI identified three concrete actions for the project team to consider. These are drawn directly from the respondent's own suggestions.

Generated from 8 questions · ~20 min session


Ready to start from this template?

The template will be created as a draft interview, so you can adjust the title, questions, and wording before publishing.

Customer Segment Discovery — Mayetik Templates