{
  "title": "Value Proposition Validation",
  "description": "Test how a target audience perceives your offering — clarity, resonance, and price sensitivity.",
  "language": "en",
  "questions": [
    {
      "hint": "No right or wrong answer — we want to hear how our message landed, not how we pitched it.",
      "text": "In your own words, what do you understand our offering to be?",
      "type": "text",
      "order": 1,
      "required": true
    },
    {
      "hint": "If it does not solve a problem for you specifically, tell us that too.",
      "text": "What problem does it solve for you, if any?",
      "type": "text",
      "order": 2,
      "required": true
    },
    {
      "hint": "Think about your current tools, processes, or workarounds.",
      "text": "How does this compare to how you currently handle that problem?",
      "type": "text",
      "order": 3,
      "required": true
    },
    {
      "hint": "If you had to explain the benefit to a colleague in one sentence, what would you say?",
      "text": "What would you see as the main benefit of using this?",
      "type": "text",
      "order": 4,
      "required": true
    },
    {
      "hint": "Think about risk, complexity, trust, timing, or competing priorities.",
      "text": "What would make you hesitate or walk away?",
      "type": "text",
      "order": 5,
      "required": true
    },
    {
      "hint": "Based on the price we shared with you — or, if no price was given, your estimate of what something like this would cost — how does it feel relative to the value you'd expect?",
      "text": "How does the price feel relative to the value you would expect to receive?",
      "type": "rating_scale",
      "order": 6,
      "options": {
        "max": 5,
        "min": 1,
        "maxLabel": "Excellent value",
        "minLabel": "Much too high"
      },
      "required": true
    },
    {
      "hint": "Name the conditions — a feature, a proof point, a price point, or a change in your own situation.",
      "text": "What would need to be true for you to become a customer?",
      "type": "text",
      "order": 7,
      "required": true
    }
  ]
}