{
  "title": "Go-to-Market Readiness",
  "description": "Assess readiness across customer definition, channels, positioning, and team capability.",
  "language": "en",
  "questions": [
    {
      "hint": "Identify the respondent's role to understand their perspective and authority.",
      "text": "What is your role in the go-to-market process?",
      "type": "multiple_choice",
      "order": 1,
      "options": [
        "CEO",
        "CMO",
        "Product Manager",
        "Sales Lead",
        "Other"
      ],
      "required": true
    },
    {
      "hint": "Clarify the respondent's decision-making power in the strategy.",
      "text": "What is your level of authority in decision-making for the go-to-market strategy?",
      "type": "multiple_choice",
      "order": 2,
      "options": [
        "High Authority",
        "Medium Authority",
        "Low Authority"
      ],
      "required": true
    },
    {
      "hint": "Select the option that best describes how well your ideal customer profile is defined.",
      "text": "How clearly defined is your ideal target customer?",
      "type": "multiple_choice",
      "order": 3,
      "options": [
        "Very broad or undefined",
        "Somewhat defined",
        "Moderately defined",
        "Well defined",
        "Precisely defined"
      ],
      "required": true
    },
    {
      "hint": "Rate your understanding of who initiates, who evaluates, who approves, and how long it takes.",
      "text": "How well do you understand the buying process for your target customer?",
      "type": "rating_scale",
      "order": 4,
      "options": {
        "max": 5,
        "min": 1,
        "maxLabel": "Thoroughly understood",
        "minLabel": "Not at all"
      },
      "required": true
    },
    {
      "hint": "Probe for the specific incident or data point behind the number — vague answers like 'it was fine' don't help the brief generator.",
      "text": "What specifically drove that rating? Can you give a concrete example?",
      "type": "text",
      "order": 5,
      "required": true
    },
    {
      "hint": "Select the primary channels you plan to use and briefly explain your choice.",
      "text": "Which channels are you planning to use to reach customers, and why did you choose them?",
      "type": "multiple_choice",
      "order": 6,
      "options": [
        "Social Media",
        "Email Marketing",
        "Direct Sales",
        "Partnerships",
        "Other"
      ],
      "required": true
    },
    {
      "hint": "Identify any previous solutions or strategies attempted to address the market need.",
      "text": "What alternatives or workarounds have you already tried?",
      "type": "text",
      "order": 7,
      "required": true
    },
    {
      "hint": "Rate how easily a prospect could explain why they would choose you over a competitor.",
      "text": "How differentiated is your positioning from existing alternatives?",
      "type": "rating_scale",
      "order": 8,
      "options": {
        "max": 5,
        "min": 1,
        "maxLabel": "Clearly differentiated",
        "minLabel": "Very similar to alternatives"
      },
      "required": true
    },
    {
      "hint": "Probe for the specific incident or data point behind the number — vague answers like 'it was fine' don't help the brief generator.",
      "text": "What specifically drove that rating? Can you give a concrete example?",
      "type": "text",
      "order": 9,
      "required": true
    },
    {
      "hint": "Consider headcount, skills, processes, and tooling.",
      "text": "How ready is your team to support sales, onboarding, and early customers?",
      "type": "rating_scale",
      "order": 10,
      "options": {
        "max": 5,
        "min": 1,
        "maxLabel": "Fully ready",
        "minLabel": "Not ready"
      },
      "required": true
    },
    {
      "hint": "Probe for the specific incident or data point behind the number — vague answers like 'it was fine' don't help the brief generator.",
      "text": "What specifically drove that rating? Can you give a concrete example?",
      "type": "text",
      "order": 11,
      "required": true
    },
    {
      "hint": "Determine the urgency of the go-to-market strategy to prioritize actions.",
      "text": "How urgent is this for you?",
      "type": "multiple_choice",
      "order": 12,
      "options": [
        "It's blocking us now",
        "Needed within a month",
        "Needed this quarter",
        "No fixed deadline"
      ],
      "required": true
    },
    {
      "hint": "Identify potential obstacles that could hinder the strategy.",
      "text": "What specific blockers do you foresee in your go-to-market strategy?",
      "type": "text",
      "order": 13,
      "required": true
    },
    {
      "hint": "Select the primary risks that could impact your launch.",
      "text": "What are the biggest risks to your launch?",
      "type": "multiple_choice",
      "order": 14,
      "options": [
        "Timing",
        "Competition",
        "Product readiness",
        "Team capacity",
        "Market conditions"
      ],
      "required": true
    },
    {
      "hint": "Clarify the roles of key stakeholders involved in the go-to-market strategy.",
      "text": "Who are the key decision-makers in your organization for this go-to-market strategy?",
      "type": "multiple_choice",
      "order": 15,
      "options": [
        "CEO",
        "CMO",
        "Product Manager",
        "Sales Lead",
        "Other"
      ],
      "required": true
    },
    {
      "hint": "Describe the specific results or milestones that would define success.",
      "text": "What would a successful outcome look like to you?",
      "type": "text",
      "order": 16,
      "required": true
    },
    {
      "hint": "Identify specific challenges that could impact the execution of your strategy.",
      "text": "What are the main challenges you anticipate in executing your go-to-market strategy?",
      "type": "text",
      "order": 17,
      "required": true
    }
  ]
}